Why Plastic Surgeons say, “Find us on Facebook and Twitter!”

dr john leroyIf you read my blog “LeRoy Liveliness” Spreads Like “Beiber Fever,” then you probably already know that I use social media networks like Facebook and Twitter to educate patients. However, a recent article released by the American Society of Aesthetic Plastic Surgeons (ASAPS) that’s based on a study conducted by the University of Maryland’s Robert H. Smith School of Business, explains how these networks can benefit plastic surgery patients. It came to my attention that it may seem strange to the average person to connect with their plastic surgeon on social media, so I thought it was time to explain the benefit.

As a board certified plastic surgeon, I know the importance of patient education. With so much misinformation about plastic surgery available on the Web, patients need access to trustworthy information. There are too many horror stories about patients going to unqualified plastic surgeons and shopping for the best deal rather than the best quality. I believe that blogs, newsletters, and social media can be used as a tool to educate plastic surgery patients, whether they choose me as their plastic surgeon or not, so that they can make safe decisions about cosmetic surgery that won’t compromise their health.

First and foremost, it is essential for patients to check their prospective surgeon’s credentials and ensure he or she is board certified. It’s also important to not be swayed by a deal that seems too good to be true. While many plastic surgeons, myself included, offer discounts like cosmetic injectable specials be careful when pursuing very steep deals. Make sure they’re using brand name products that are FDA approved (i.e. Botox®, Dysport®, Restylane®, and Radiesse®). If you find a questionable discount, ask to see the product’s original packaging before your treatment.

Another benefit of social media, blogs, and newsletters is being able to keep patients up-to-date on our special offers. These offers are typically provided through the manufacturer and are, therefore, further regulated for product safety and efficacy unlike the scenario I just described.  Keeping that in mind, through September 30th, 2011, I’m offering a mail-in rebate on Dysport®. Patients who receive Dysport® injections before September 30th can receive $50 by mail-in rebate, and patients who have received Botox® in the past three to twelve months and choose to try Dysport® before September 30th can receive an additional $50 by mail-in rebate. Distributing specials information on outlets like Facebook and Twitter makes it easier for you to share it with your friends or others who may be interested.

Being comfortable with your plastic surgeon is important whether you’re pursuing breast augmentation, blepharoplasty (eyelid surgery), a mini facelift, or any other procedure. I use my social media profiles to converse with patients, and my blogs, newsletters, and social media posts also help patients get to know me. Discussing topics from traditional plastic surgery procedures to my original Band Aid procedures like Band Aid Liposuction or Band Aid Tummy Tuck, I aim to reach a diverse group of patients with varying needs and desires.

If you haven’t connected with me on Facebook and Twitter already, be sure to do so. Also, remember that you can use these outlets to reach out to me as well, so tell me what you’re interested in learning more about. Be sure to sign up for my monthly newsletter as well for more of the specials information I mentioned earlier. To learn about the specific procedures I perform, check out my website or contact my office.