Customized vs. Franchised Facelift Procedures

Cosmetic surgery is more customized than most patients initially realize. For instance, one patient’s facelift (or, in some cases, the less invasive Band Aid Mini Facelift I developed twenty years ago) may focus on smoothing and rejuvenating the cheekbone area while another’s may primarily impact sagging skin around the jawline. A surgeon who uses the exact same steps and incisions for every face lift will only be able to offer ideal results for a small number of people with a specific facial structure.

It’s always a good idea to do some research and to learn about the surgery you’re considering, and in the course of doing this, many facial rejuvenation patients come across advertising for “franchised” procedures—a method developed by one physician or a group which is then given a “brand name” so that surgeons throughout the country can purchase the rights to perform it. Unfortunately, this can leave little room for the customization that is so crucial to achieving successful results for every patient. After all, you expect your hair stylist to tailor your haircut to make you look your best, so why wouldn’t you expect the same from plastic surgery?

To learn more about how your facelift or Band Aid Mini Facelift is customized to fit you, check out my video below:

We all have our own “rules” about when we’re willing to pay for quality and when we choose the least expensive option available, but it’s safe to say that if there is anything you should choose based on quality, it’s your medical care. Preparing for cosmetic surgery can be exciting, but maintain enough self-awareness to avoid getting swept up in the marketing “hype” for franchised procedures. To discuss your aesthetic options and how I can help you be your most confident and beautiful self, schedule a consultation with me, Dr. John L. LeRoy. Or, to learn more about cosmetic surgery and to keep up with my latest special offers, follow me on Facebook, Twitter, and Google+.